Friday, May 8, 2020

Critical Analysis Critical Ethnography - 1457 Words

It takes caution, dedication, and morality, among many other traits, to be a good ethnographer. Adding to this, one requires a passion for justice and just change in the world to be a good critical ethnographer. Critical ethnography makes its name as a subfield in its participants’ need to alter what they view as less than acceptable conditions within a community. It extends beyond the mere study of cultures and ethnic groups and their historic problems, into territory that explores ways in which people are attempting to solve and can solve those problems. The ethnographer must engage their subjects in manners that other fields do not; whereas reporters and documentarians might perform interviews, probably centered on one central topic, and leave once they have enough information to pen a good summary, ethnographers go further. Their jobs entail looking at the one central topic, but then connecting it to another element of life for their subjects, and then another, and so on. Ethnographers experience firsthand what their subjects live out on a daily basis, so that they may add their own perspectives and realize their own biases as far as certain aspects and issues go. Whereas people in other fields disperse and find their way back home after one round of discussions with locals, ethnographers stay even longer, subjecting themselves to the natives’ living conditions, engaging in more discussions and discovering more facts and, more importantly, stories. It is the duty of theShow MoreRelatedUse Of Technology And Digital Devices2192 Words   |  9 Pagesresearch would be conducted using three qualitative methods, including focus groups, looking at how students and teachers view the use of digital devices in classrooms, ethnography using participant observation to assess how students and teachers interact in digital and non digital environments. To further answer this question discourse analysis would be applied to understand how technological devices are viewed and subverted by language. Undertaking this research will allow schools to provide studentsRead MoreEthnographic Research Design1154 Words   |  5 Pagesover time. As schools’ diversity increases, the task is to understand the cultural groups and the role these play in the field of education. Even though ethnography studies fall under a variety of categories, the three clearly identified forms of ethnographic design include realist ethnographies, ethnographic case st udy, and critical ethnographies (Creswell, 2008). The three types of ethnographic design vary in their characteristics, approach, and purpose. Therefore, researchers need to analyze theRead MoreA Grounded Theory Research Study1222 Words   |  5 Pagesor discover a theory. This type of research is grounded in data from individuals who have experienced a process. Some of the defining features include: a focus on a process or an action, development of a theory, memoing, data collection, and data analysis. The process or action that a researcher may look into would have movement or an action the researcher may be trying to explain. A process could be generating a new program. Researchers also seek to define new theories through the process or actionRead MoreEssay about The Role of Reflexivity in Ethnography1395 Words   |  6 PagesThe Role of Reflexivity in Ethnography Reflexivity, as I understand it, is very well named.It is the practice of reflecting upon oneself and one’s work, of being self-aware and self-critical. In anthropology, it is well exemplified by the work of Renato Rosaldo, Ruth Behar, and Dorinne Kondo, among others. In its most obvious form (or at least the form most obvious to me), reflexivity is manifest in the practice of an ethnographer including herself in her own ethnographic research---seeing herselfRead MoreImproving The New Online System Essay1720 Words   |  7 Pagesonline system in regards to receiving and accessing roster shifts via smartphone app. The first section of the proposal will explain the importance of research and critical thinking followed by understanding the characteristics of the research report that include research design, research methodologies, research methods, unit of analysis and research type. Moreover, it also briefly explains the ethics involved in conducting research. The second part of the proposal looks at the research design inRead MoreHow Linguistic Ethnographers Blommaert And. Borba Conceptualize Ethnographic Research?867 Words   |  4 Pageshistorically grounded on the asylum process structure. Student number: 1568114 15 REFERENCES Androutsopoulos, J. (2014) Mediatization and Sociolinguistic Change. Berlin-Boston: Walter de Gruyter GmbH Bauman, R. Briggs, C. (1990) Poetics and performance as critical perspectives on language and social life. Annual Review of Anthropology (19) 59-88 Blommaert, J. (2015) Pierre Bourdieu and language in society. Tilburg Papers in Culture Studies #126. At www.tilburguniversity.edu Blommaert, J. (2005) Bourdieu theRead MoreDifferent Types Of Methods That Can Be Used For Qualitative Research889 Words   |  4 Pagesstudy, phenomenological, ground theory, and critical study. The following will detail what the methods are and how they could be used in a classroom at Stephen Decatur Middle School. The research question being utilized for each example scenario is â€Å"will the use of audio books increase engagement for seventh grade special education students during independent reading sessions?† Ethnographic Ethnographic studies are in depth and focus on culture. â€Å"Ethnography has been the primary mode of study in anthropologyRead MoreThe Perils And Privileges Of Auto Ethnography1141 Words   |  5 PagesReading Response Week 4: The Perils and Privileges of Auto-Ethnography Although not mentioned in this week’s Marshall/Rossman chapter, feminism and autoethnography has popped up before in prior readings, so there is some familiarity with both concepts. Now comes what their synthesis looks like in practice. In this light the readings forced me to re-examine positionality, especially in the framework of auto-ethnography. At first I thought this was too obvious but in light of the titularRead MoreSemiautobiographical Work- Borderlands/La Frontera: The New Mestiza by Gloria Anzaldà ºa1286 Words   |  6 Pagesliterary composition would be genre. The genres and literary forms for this book were put into the following categories: semi-autobiography, memoir, poetry (confessional versus conceptual), myths, subjective journalism, Mexican sayings (dichos), critical ethnography, historical narrative, personal narrative, and auto historia. This is a semi-autobiography and a memoir because it is a story of Anzaldà ºa’s life written by her that focuses on the memories of her experiences and feelings, and combines all ofRead MoreThe Body Is The Most Holistic Reflection Of Oneself, It Is Raw, Conspicuous And Present Essay1203 Words   |  5 Pagesof the best exhibits for how societies d iffer, change and function, anthropologists can either have a field-day or get a headache. Further, the introduction of enhancement technologies have revolutionised how the body functions within society; Ethnographies such as, The Poor Have the Right To Be Beautiful : Cosmetic Surgery in Neoliberal Brazil’ Alexander Edmonds and ‘Medicalization of Racial Features: Asian American Women and Cosmetic Surgery’ Eugenia Kaw explore the interplay of technology and

Wednesday, May 6, 2020

Hsm 230-Week 5 Assignment Hhs Law Profile Paper Free Essays

Health Insurance Portability 1 Health Insurance Portability and Accountability Act Name University Class Professor Date Health Insurance Portability 2 The Health Insurance Portability and Accountability Act (HIPAA) was established in 1996 to protect the rights of individuals when receiving services from health organizations. The Health Insurance Portability and Accountability Act ensures privacy and confidentiality of individual’s health information. Health information could be protected on paper, oral communication, or electronically. We will write a custom essay sample on Hsm 230-Week 5 Assignment: Hhs Law Profile Paper or any similar topic only for you Order Now If an individual’s privacy is violated in any way that individual has the option to file a complaint against the offending office. The Office for Civil Rights assists individuals with complaints by investigating them. If necessary the Office for Civil Rights will impose a fine for violating the Privacy Rule Provision. Criminal violations of this law are referred to the United States Department of Justice for investigation and action (United States Department of Health and Human Services, 2008). The Privacy Rule imposes rules that healthcare workers must abide by to protect patient’s information. By doing this the Privacy Rule dictates how atient’s information could be handled in pharmacies, hospitals, and other healthcare industries. Patients have access to their medical records if copies are needed or if mistakes are found. There could be a monetary charge for copies but patients should receive copies within 30 days of the request. If a medical provider requires sharing of the patient’s information; this request must be approved by the patient in writing. This notice is usually provided by the healthcare organization to the patient upon their first visit. This notice allows the patient to appoint any person whom he or she wishes to have access to their medical files. A patient could amend or omit information at any time. Patients would sign or initial this document generated by the organization which was Health Insurance Portability 3 formatted per HIPAA guidelines. If the document is amended in any way the patient must be presented with the updated document and given the opportunity to review and sign it. The Privacy Rule imposes limits on how the information is shared. To provide the highest quality of care; this rule does not permit any medical staff that is directly working from the patient to share information with another staff that is working directly with the patient. This could include physicians, nurses, and other medical providers that treat the patient. If any other provider that is directly working with the patient requires the medical information the patient would need to sign a consent form. A form usually called â€Å"release of information† would be completed and would specify which information could be shared. By specifying which information could be shared is another way for the patient to protect their information. For example if a patient is applying for life insurance they could consent for the life insurance company to have access to their medical lab work. The patients file could include more extensive history such as mental illness or surgical history, but this information would not be shared. The Health Insurance Portability and Accountability law affects day-to-day operations in many ways. The Privacy Rule ensures that various healthcare providers have policies and procedures as to different ways to protect a patient’s information. Different agencies such as health insurance organizations, pharmacies, and physicians have procedures as to how to protect information. These various healthcare workers have requirements that are flexible to permit different healthcare workers to implement them as necessary for their practice. Covered medical personnel could limit the use of information as required. In addition, healthcare organizations are Health Insurance Portability 4 required to take additional steps to maintain patient privacy and confidentiality. These steps include but are not limited to: written privacy procedures, employee training, and hiring a privacy officer (to oversee that a high level of care is provided). If a consumer feels that his or her privacy has been violated they have the right to file a complaint. This complaint can me submitted directly to the offending provider or can be submitted via mail, or electronically to the Office for Civil Rights. The Office of Civil Rights provides adequate space for the consumer to explain why he or she feels her information has been used without proper consent. A consumer may also receive information on how a complaint may be filed The Office of Civil Rights provides this chart of penalties that could be assesses: A large penalty may be assessed if found guilty up to $100. 00 per violation, up to $25,000 per year, for each requirement or prohibition violated. Criminal penalties apply for certain actions such as knowingly obtaining protected health information in violation of the law. Criminal penalties can range up to $50,000 and one year in prison for certain offenses; up to $100,000 and up to five years in prison if the offenses are committed under false pretenses; and up to $250,000 and up to 10 years in prison if the offenses are committed with the intent to sell, transfer or se protected health information for commercial advantage, personal gain or malicious harm. (United States Department of Health and Human Services, 2008). The Health Insurance Portability and Accountability Act was designed to provide a consistent amount of protection in the exchange of data for a patient. When the regulations were implemented it became obvious that there was much to do. There were many holes in the sy stem Health Insurance Portability 5 when it came time to protect patient medical information. It was found that the security requirements would apply to all medical personnel. This legislation provided a system that protects everyone’s rights. The Health Insurance Portability and Accountability Act also establish protection from discrimination based on the information in the records. The Health Insurance Portability and Accountability Act serves to protect patient’s right by setting a standard of practice for ensuring the privacy of client’s information. A client may select whom he wishes to have access to his personal information by signing a waiver of consent. The Health Insurance Portability and Accountability Act also would conduct an investigation of any claims of violation and â€Å"holds violators accountable† (HHS. Gov, 2008). Health Insurance Portability and Accountability Act compliance impacts all departments that have interaction with a client’s personal information like medical staff, medical records, billing, etc. Health Insurance Portability and Accountability law is inconvenient at times but it is also necessary to protect our information from being used in a way that we do not wish. Health Insurance Portability 6 References Department of Health and Human Services (2008) What does HIPAA privacy rule do? Retrieved September 26, 2008, from http://www. hhs. gov/ Manning, S. S. (2003). Ethical leadership in human services: A multi-dimensional approach. Boston: Allyn and Bacon. United States department of health and human services. (2008). United States department of health and human services. Retrieved September 25, 2008, from Department of Health and Human Services: http://www. hhs. gov/ocr/hipaa/ How to cite Hsm 230-Week 5 Assignment: Hhs Law Profile Paper, Essays

Monday, April 27, 2020

When Perception Becomes Reality free essay sample

Takes a look at the role of perception in international conflict. This paper explains the important role that perception plays in our day-to-day decisions and how states determine courses of action in international society also according to their perceptions. It also describes the relationship between perception and reality in international relations through the examination of case studies and I.R. theory. Perception plays an extremely important role in our lives. The decisions we make every day are based on how we perceive the world around us. This is not so different from how states determine their course of action in international society. With only limited knowledge of the capabilities and intents of their neighbors, states must depend heavily on the perceptions they are able to gather. These perceptions however, are not always accurate assessments of the states that they endeavor to describe. Hence, for all intents and purposes, perception eclipses reality as the primary source of intelligence in the international arena. We will write a custom essay sample on When Perception Becomes Reality or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Unfortunately, misinterpretations of a states behavior by another state can often lead to brutal conflict. Historically, perception has played a prominent and vital role in conflict between states, however this role is an elusive one to trace.

Thursday, March 19, 2020

USS Bunker Hill (CV-17) in World War II

USS Bunker Hill (CV-17) in World War II An Essex-class aircraft carrier, USS Bunker Hill (CV-17) entered service in 1943. Joining the US Pacific Fleet, it supported Allied efforts during the island-hopping campaign across the Pacific. On May 11, 1945, Bunker Hill was severely damaged by two kamikazes while operating off Okinawa. Returning to the United States for repairs, the carrier would largely be inactive for the remainder of its career. A New Design Conceived in the 1920s and early 1930s, the US Navys Lexington- and Yorktown-class aircraft carriers were designed to conform to the restrictions set forth by the Washington Naval Treaty. This pact placed limitations on the tonnage of various types of warships as well as capped each signatorys overall tonnage. These types of restrictions were affirmed through the 1930 London Naval Treaty. As global tensions escalated, Japan and Italy left the treaty structure in 1936. With the failure of the treaty system, the US Navy began creating a design for a new, larger class of aircraft carrier and one which used the experience gained from the Yorktown-class. The resulting vessel was wider and longer as well as incorporated a deck-edge elevator system. This had been employed earlier on USS Wasp (CV-7). The new class would typically carry an air group of 36 fighters, 36 dive bombers, and 18 torpedo planes. This included the F6F Hellcats, SB2C Helldivers, and TBF Avengers. In addition to possessing a larger air group, the class featured a greatly enhanced anti-aircraft armament. Construction Designated the Essex-class, the lead ship, USS Essex (CV-9), was laid down in April 1941. This was followed by several additional carriers including USS Bunker Hill (CV-17) which was laid down at the Fore River Shipyard in Quincy, MA on September 15, 1941 and named for the Battle of Bunker Hill fought during the American Revolution. Work on Bunker Hills hull continued into 1942 following the United States entry into World War II. Bunker Hill slid down the ways on December 7 of that year, on the anniversary of the attack on Pearl Harbor. Mrs. Donald Boynton served as sponsor. Pressing to complete the carrier, Fore River finished the vessel in the spring of 1943. Commissioned on May 24, Bunker Hill entered service with Captain J.J. Ballentine in command. After concluding trials and shakedown cruises, the carrier departed for Pearl Harbor where it joined Admiral Chester W. Nimitzs US Pacific Fleet. Sent west, it was assigned to Rear Admiral Alfred Montgomerys Task Force 50.3. USS Bunker Hill (CV-17) - Overview Nation: United StatesType: Aircraft CarrierShipyard: Bethlehem Steel Company, Quincy, MALaid Down: September 15, 1941Launched: December 7, 1942Commissioned: May 24, 1943Fate: Scrapped Specifications Displacement: 27,100 tonsLength: 872 ft.Beam: 147 ft., 6 in.Draft: 28 ft., 5 in.Propulsion: 8 Ãâ€" boilers, 4 Ãâ€" Westinghouse geared steam turbines, 4 Ãâ€" shaftsSpeed: 33 knotsRange: 20,000 nautical miles at 15 knotsComplement: 2,600 men Armament 4 Ãâ€" twin 5 inch 38 caliber guns4 Ãâ€" single 5 inch 38 caliber guns8 Ãâ€" quadruple 40 mm 56 caliber guns46 Ãâ€" single 20 mm 78 caliber guns Aircraft 90-100 aircraft In the Pacific On November 11, Admiral William Bull Halsey directed TF 50.3 to join with Task Force 38 for a combined strike on the Japanese base at Rabaul. Launching from the Solomon Sea, aircraft from Bunker Hill, Essex, and USS Independence (CVL-22) hit their targets and defeated a Japanese counterattack which resulted in the loss 35 enemy aircraft. With the conclusion of operations against Rabaul, Bunker Hill steamed to the Gilbert Islands to provide cover for the invasion of Tarawa. As Allied forces began moving against the Bismarcks, the carrier shifted to that area and conducted strikes against Kavieng on New Ireland. Bunker Hill followed these efforts with attacks in the Marshall Islands to support the invasion of Kwajalein in January-February 1944. With the capture of the island, the ship joined with other American carriers for a massive raid on Truk in late February. Overseen by Rear Admiral Marc Mitscher, the attack resulted in the sinking of seven Japanese warships as well as several other vessels. Serving in Mitschers Fast Carrier Task Force, Bunker Hill next conducted attacks on Guam, Tinian, and Saipan in the Marianas before hitting targets in the Palau Islands on March 31 and April 1. Battle of the Philippine Sea After providing cover for General Douglas MacArthurs landings at Hollandia, New Guinea in late April, Bunker Hills aircraft conducted a series of raids in the Caroline Islands. Steaming north, the Fast Carrier Task Force began attacks in support of the Allied invasion of Saipan. Operating near the Marianas, Bunker Hill took part in the Battle of the Philippine Sea on June 19-20. On the first day of the fighting, the carrier was struck by a Japanese bomb which killed two and wounded eighty. Remaining operational, Bunker Hills aircraft contributed to the Allied victory which saw the Japanese lose three carriers and around 600 aircraft. Later Operations In September 1944, Bunker Hill struck targets in the Western Carolines before mounting a series of attacks on Luzon, Formosa, and Okinawa. With the conclusion of these operations, the carrier received orders to depart the war zone for an overhaul at Bremerton Naval Shipyard. Reaching Washington, Bunker Hill entered the yard and underwent routine maintenance as well as had its anti-aircraft defenses enhanced. Departing on January 24, 1945, it steamed west and rejoined Mitschers forces for operations in the Western Pacific. After covering the landings on Iwo Jima in February, Bunker Hill took part in raids against the Japanese home islands. In March, the carrier and its consorts shifted southwest to aid in the Battle of Okinawa. Steaming off the island on April 7, Bunker Hills aircraft took part in defeating Operation Ten-Go and aided in sinking the battleship Yamato. While cruising near Okinawa on May 11, Bunker Hill was hit by a pair of A6M Zero kamikazes. These caused several explosions and gasoline fires which began to consume the ship and killed 346 sailors. Working valiantly, Bunker Hills damage control parties were able to bring the fires under control and save the ship. Badly crippled, the carrier departed Okinawa and returned to Bremerton for repairs. Arriving, Bunker Hill was still in the yard when the war ended in August. Final Years Putting to sea in September, Bunker Hill served in Operation Magic Carpet which worked to return American servicemen home from overseas. Deactivated in January 1946, the carrier remained at Bremerton and was decommissioned on January 9, 1947. Though reclassified several times over the next two decades, Bunker Hill was kept in reserve. Removed from the Naval Vessel Register in November 1966, the carrier saw use as a stationary electronics test platform at Naval Air Station North Island, San Diego until being sold for scrap in 1973. Along with USS Franklin (CV-13), which was also badly damaged late in the war, Bunker Hill was one of two Essex-class carriers that saw no active service with the postwar US Navy.

Tuesday, March 3, 2020

How to Run a Successful Email Outreach Campaign (Step by Step)

How to Run a Successful Email Outreach Campaign (Step by Step) Maybe it was your first email outreach campaign. Maybe you tried one and quit halfway through. Or maybe you thought you did everything right, but you just didn’t see the results you were looking for. Whatever your reason is for wanting to kick your email outreach game up a notch, you’ve come to the right place. The best email campaigns have a simple structure, follow email outreach best practices, and leave plenty of room for experimenting, analyzing, and tweaking so you can incrementally build up to that perfect email campaign that gets you results every time. Start with identifying your desired outcome, reaching out to the right audience, and maintaining compliance. Then, dive into crafting a powerful email that prompts action, structuring a strong campaign, and, finally, deploying your email outreach campaign under the right conditions. And finally, analyze the results to determine whats working and whats not. Then, start again at step one with a new set of prospects and your newly-discovered insights, iterating the basic campaign structure with slight improvements until you become a master of your domain. Want to learn more? Here’s our step-by-step instruction guide to running a successful email outreach campaign. Table of Contents: Identify Your Goals Pinpoint the Right Prospects Verify Emails and Maintain Compliance Craft Your Emails Structure Your Campaign Launch Your Campaign Testing and Tracking ResultsHow to Run a Successful Email Outreach Campaign (Step by Step) Step 1: Identify Your Goals Identifying your goals before starting an email campaign seems like a no-brainer, but you’d be surprised at how often companies gloss over this step. And all too often, those who do get the goal-defining piece right end up not holding themselves accountable or failing to share those goals organization-wide. Your campaign's goals could range widely from simple prospecting  to boosting brand awareness or even educating the market on new product lines or features. Or perhaps lead generation is steady, but your team is having a tough time closing deals or retaining customers. (In that situation, it might be beneficial to send a survey campaign.) Whether your goal is relationship building, link building, basic prospecting, or something else, you should make sure everyone on your team knows exactly  what the end goal is and what metrics to track  to identify if the campaign was a success or not. While open rates and click-through rates are important, they really just tell you if there’s a problem with your content. The most important thing is to track conversions and overall ROI. The most important thing is to track conversions and overall ROI. Step 2: Pinpoint the Right Prospects Even the greatest email campaigns can be brought to a grinding halt if they aren't targeting the right audience. Putting together a prospect list is a critical task. Fortunately, there are countless ways to find people who may want what you're selling: Outbound prospecting Networking Inbound marketing Referrals The hard part is deciding which one is the most effective for your product, your company, and your sales style. Typically, it's a combination of multiple approaches, but in the end, it really boils down to what avenue offers the best return on time and resources invested. These days, automation reigns supreme when it comes to crafting the perfect lead data from scratch. Tools like LinkedIn Sales Navigator  can help you create advanced queries to find prospects based on geography, industry, number of employees, estimated revenue, and more. LinkedIn Sales Navigator can help you create advanced queries to find prospects based on geography,... Step 3: Verify Emails and Maintain Compliance Once you’ve crafted your ironclad prospect list, you’ve then got the arduous task of tracking down each potential lead’s correct  contact information – which in the past, was easier said than done. Fortunately, we now have tools like Voila Norbert  that allow you to input lead data and extract out their real-time validated email addresses all in one shot. Once your goals are set and you have a verified email list, you then need to take a few critical steps toward maintaining CAN-SPAM compliance, ensuring deliverability, and protecting your domain. Recommended Reading: What 14 Studies Say About the Best Time to Send Email 1. Set Up an Email Address on Another Domain This is an often-overlooked but necessary step. Email outreach campaigns require lots of experimenting, and if you send all those emails from your primary domain, you run the risk of damaging the reputation of your company. The safest option is to set up another domain that’s reserved exclusively for outbound campaigns targeting a new audience. 2. Create an SPF Record The SPF, or Sender Policy Framework, is essentially a security device that prevents wrongdoers from sending any emails on your behalf. You just need to set it up on your DNS server, which defines and verifies the specific IP addresses allowed to send emails from your domain. Google has a pretty good write-up on SPF  if you want to learn more. 3. Create a DKIM Record Similar to the SPF record, the DKIM, or DomainKeys Identified Mail, was rolled out to prevent imposters from masquerading as you via email. Think of it as another layer of protection that says to the receiving DNS server, â€Å"It’s okay, I’m really the person sending this message.† Similar to the SPF record, it will also ensure a greater deliverability rate once set up. 4. Adhere to CAN-SPAM Guidelines The CAN-SPAM Act  was enacted in 2003 as a way to set an established standard for sending commercial email, and made the Federal Trade Commission (FTC) responsible for its enforcement. People tend to overcomplicate it, but the essentials are: Steer clear of using false or misleading information Limit the number of â€Å"!†s in emails you send Abstain from using too many words like â€Å"promotion,† â€Å"sale,† â€Å"free,† etc. Be transparent about your intentions Don’t use too many imagesStep 4: Craft Your Emails Crafting your emails is usually where people get caught up. Many have a tendency to overanalyze and try to perfect the email on the first outreach campaign. While you should spend a decent amount of time here, it isn’t good practice to dwell on things. Find or create a good template, run with it, analyze what works, and move on. With that in mind, there are still some best practices to adhere to when crafting your emails: Subject Line and Snippet The name of the game here is to seize attention, primarily because 47% of emails  are discarded or opened based entirely on their subject line. Easy subject line wins include: Getting straight to the point.  I’m talking 3-4 words when possible, but maximum  5-6 words. This way they stand out from the long drawn-out subject lines emails typically have. Personalizing when possible  by utilizing the company name, prospect’s name, referral source, or even a shared experience. Doing so has the potential to boost open rates. Keeping it casual to avoid being confused with spam or junk offers. Try typing in lowercase incomplete sentences as if you wrote the subject line to a longtime friend or colleague. Recommended Tool: 's (Free) Email Subject Line Tester Email Body The core of your email should be entirely  about the prospect. Avoid talking about yourself or your product initially. Some best practices here include utilizing social proof in the form of hard numbers, case studies, or statistics – preferably something relevant, relatable, or hard-hitting. Start off by striking a chord with a pain point, laying out your value proposition, or sharing some interesting content. The body is yet another section ripe for personalization that can help you stand out. Call-To-Action (CTA) You’ve kept their attention this long. Now you’ve just got to seal the deal. Most salespeople know that deals aren’t sold via email, so usually the CTA is a single  request, one that has a low-friction ask and is easily answered with a 'yes' or 'no'. In fact, according to marketing guru Ellie Mirman, emails with a single CTA increased clicks 371%  and sales by 1617%. Recommended Reading: How to Write a Call to Action in a Template With 6 Examples Signature The signature is arguably the most overlooked part of the email, to your own detriment. The signature is likely the first section the prospect will scroll to when they open your email. They want context. So settling for a mere phone number and company name won’t suffice. Instead, you should leverage your signature to do more for you. Add your social media profiles (and make sure you keep them current). Toss in links to a recent article you published, a speech you gave, or even to an award you received. The whole point here is to establish trust and credibility while also coming off as relatable and likable. Establish trust and credibility while also coming off as relatable and likable. Step 5: Structure Your Campaign You’ve got an email loaded and ready – now you just need to hit 'send.' But wait: before you do anything else, you’ve got to structure the rest of your campaign. Typically, this means determining what your email cadence schedule is and what your follow-up emails  will cover. While this is something you could  do manually, it’s better to leverage some sort of automation software. A tool like Mailshake, for example, can send your initial email and  your follow-up emails  on autopilot for you. The big question here typically is: "How long do I wait before following up again?" The short answer is "Not long." You’ve built momentum, and it would be a shame to let that go to waste. Here’s an example outreach schedule you can steal and begin to tweak: Day 1:  Send the initial email Day 3:  Consider connecting on social media Day 4:  Send follow-up email #1 Day 7:  Consider calling them Day 11:  Send follow-up email #2 Day 15:  Engage with their content on social media Day 21:  Send follow-up email #3 From then on, try at least once a month. As you can see, this isn’t an exact science. If you space things out logically and use other channels for touchpoints throughout your outreach campaign, you’ll come off less salesy and spammy.

Sunday, February 16, 2020

Predictability of Foreign Exchange Rates Dissertation

Predictability of Foreign Exchange Rates - Dissertation Example I am also much obliged to my supervisors who guided me with their timely advice, feedbacks and suggestions which aided me in attaining the expected standard of work and keeping me punctual as per the scheduled deliveries of dissertation chapters. Table of Contents Serial no. Topic Page no. I Introduction, Aims & objectives and Research Questions 6 I.1 Introduction 6 I.2 Aims 6 I.3 Objectives 6 I.4 Research Questions 7 II Literature Review 8 III Research Methodology 15 IV Findings Analysis and Discussion 19 V Conclusion and Recommendations for future Research 33 VI References 40 List of Tables Table no. Topic Page no. 1a Regression Results of Equation (1a) 22 1b Regression Results of Equation (1b) 23 2a Regression Results of Equation (2a) 25 2b Regression Results of Equation (2b) 26 3a Regression Results of Equation (3a) 28 3b Regression Results of Equation (3b) 29 List of Tables in Appendix Serial no. Topic Page no. ... on: The collapse of the Bretton Woods System of fixed exchange rate in 1978 ushered in the new era of flexible exchange rate that aimed for the betterment of trade relations between countries. Free and floating exchange rate were assumed to be the solution to the barriers to free trade and hence, the newly acquired ideals of globalization. What remained uncalculated was the instability and lack of predictability associated with flexible exchange rates. In the aftermath of the Global Crisis of 2007, the predictability of exchange rates has evolved as one of the most relevant issues and pleads minute scrutiny and analysis. I.2 Aims: The objective of this research is to examine the depreciations, appreciations and devaluations in the value of the US Dollar relative to other major currencies and based on this analysis; draw a general conclusion on the degree of predictability of exchange rates in recent times. Furthermore, it attempts to identify the main factors responsible for the vola tility of exchange rates following the collapse of the Bretton Woods System and thus, offer a clear insight into the various mechanisms existent in the context of exchange rate predictability. I.3 Objectives: The main objectives of the research are: To compare the differences in the stability and predictability of exchange rates before and after the collapse of the Bretton Woods System of fixed Exchange rates. To study the variations in the value of exchange rate of US, with respect to other major currencies and based on this, gauge the relative increase or decrease in the stability and predictability of exchange rates. To identify the reasons for the changing degree of predictability in exchange rates. To study the implications of the varying degrees of predictability of exchange rates, in

Sunday, February 2, 2020

Qantas Financial Analysis Case Study Example | Topics and Well Written Essays - 1000 words

Qantas Financial Analysis - Case Study Example An analysis of Qantas' financial position and business risk has been done with different profitability, liquidity and gearing ratios. Belkaoui (1998, p11) illuminates that "the profitability ratios portray ability of the firm to efficiently use the capital committed by stockholders and lenders to generate revenues in excess of expenses". The following profitability ratios provide an insight into the profit generating capacity and performance of the company over the last two financial years: The rate of return on total assets ratio expounds the ability of a firm in utilizing its various assets towards profit generation. Qantas' rate of return on total assets ratio has declined by about 25% in the year 2006 as compared to 2005. It suggests that the company's profitability has tumbled down significantly over the last two financial years. The net profit ratio evaluates a company's profitability position after considering all the operating costs and interest expense etc (Mcmenamin Jim, 1999). The net profit margin of Qantas again indicates a serious decline in the company's ability to generate profit out of its sales revenue. This ratio has also decreased by about 25% in the year 2006. The worth noting point is that the company's sales revenue, as suggested by its financial statements for the year 2006, has increased by about 8% in 2006. ... The company's short term financial position and business risks can be analyzed with the help of the following liquidity ratios: Liquidity Ratios 2005 2006 Current Ratio 0.74 0.93 Quick Ratio (Acid Test) 0.67 0.87 Average Receivables Collection Period 25.69 25.24 The current ratio measures a company's ability to liquidate its short-term liabilities out of its various current assets (Meigs & Meigs, 1993). The above table shows that Qantas' current ratio has increased by about 20% in the year 2006 as compared to 2005. It suggests and improvement in the company's ability to pay of its short term liabilities. The quick ratio examines the short-term solvency of a company after deducting its stock from the current assets (Mcmenamin Jim, 1999). The quick ratio for Qantas for the year 2006 further shows an increasing trend. This ratio has risen by about 23% in the year 2006 as compared to 2005. It illuminates that the company has acquired more capacity to pay off its short term debt after keeping aside its stock from the current assets. However, the company bears significant short term solvency risks, because it still possesses about $0.93 worth of current assets and $0.87 worth of quick current assets to pay of its $1 worth of current liabilities. T he average receivables collection ratio suggests that it takes the company about 25 days to collect cash from its debtors. This ratio shows a sign of stability in the company's collection policies. Qantas' long term financial position and business risk have been analyzed with the help of the following gearing ratios which illustrate the company's capital structure and its ability to meet its interest